Warriors Unveil New Brand Logo – DiscoverMooseJaw.com

The Moose Jaw Warriors are excited to announce their new brand logo ahead of the 2022-23 Western Hockey League season.

“The Snowbirds conduct themselves with pride, leadership and structure,” said Chad Taylor, president and governor of the Moose Jaw Warriors. “Our team culture and the culture of the Snowbirds have grown together over the years to strengthen both organizations. The Moose Jaw Warriors are committed to providing an experience for their team and staff so that they all become better members in their future communities.

The Warriors announced an official overhaul to their primary logo on October 1, 2020, which culminates with today’s announcement.

“As we move forward with a new era and a new logo, we must remember that it is our responsibility to educate ourselves about truth and reconciliation for a better future,” Taylor said.

“The unveiling of the Snowbirds-inspired branding for the Moose Jaw Warriors represents the start of an exciting new chapter for the club,” commented WHL Commissioner Ron Robison. “The Warriors have long been an important part of the fabric of Moose Jaw, and this new brand serves to further connect them to the community. I’m confident fans will embrace this new design when the Warriors hit the ice in September for the start of the WHL regular season.

The new design is inspired by the organization’s and community’s ties to the Royal Canadian Air Force (RCAF), 15 Wing Moose Jaw and the Canadian Forces Snowbirds, 431 Air Demonstration Squadron.

The new logo features the iconic Snowbirds symbol, which can be seen on the belly of the CT-114 Tutor jet, the typeface is a nod to historic aviation typeface styles and the inclusion of two ( 2) maple leaves.

The classic Warriors colors of black, red and white carry on the team’s legacy since moving to Moose Jaw in 1984.

The Warriors organization and the Canadian Forces Snowbirds have established a close relationship over the past decade, which includes a “home” series each season. The event features members of the squadron taking to the ice with the players for a scrum and the players also spend a day learning from the squadron, highlighted by a select group of individuals joining the aerial demonstration team in the air for a practice.

The Warriors held an annual “Snowbirds Night Out” which featured special edition jerseys, the net proceeds from the jersey auction were donated to Support Our Troops.

In 2019, the Moose Jaw Warriors were officially named members of the Honorary Snowbird Society, which is presented in recognition of outstanding personal contributions to the Canadian Forces Snowbirds.


The new logo was created in collaboration with Rock & Bloom, a Saskatchewan-based branding studio that has made a career out of building relationships and building brands for hundreds of clients across North America.

To learn more about the new Moose Jaw Warriors logo, visit takevolmj.ca.

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