USFL approved for sports betting in 15 states – OutKick
The United States Football League has been licensed for sports betting this spring by 15 states across the country so far, allowing licensed sports betting operators to accept wagers on the inaugural season, which kicks off on Saturday. April 16.
Other states will follow as additional approvals are received, and the legalization of online betting continues to spread across the country. To date, sports betting is legal in 33 states, which means that over 60% of American adults can now legally place a bet in their home state.
Fans can now legally bet on the USFL in Iowa, New Jersey, Oregon, Pennsylvania, West Virginia, Connecticut, Delaware, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Rhode Island, South Dakota and Wisconsin. The USFL recently announced Sportradar as the Official Sports Data and Integrity Partner of the League.
As the preferred sports betting of USFL broadcast partners FOX and NBC, Fox Bet and PointsBet, along with a limited number of sports betting partners who pay the league a fee for this same privilege, have the first opportunity to buy the scarce USFL advertising inventory authorized for betting advertisers. In the unlikely event that inventory remains, other sportsbooks can purchase these spots as long as they use the USFL’s official data partner, Sportradar, for betting on USFL games.
The league has already seen strong interest from the sports betting market in creating odds on the upcoming USFL season. Football has proven to be by far the biggest customer acquisition driver for sports betting in the United States since the repeal of the sports betting ban, so the additional football in the spring can only be positive in land grabbing that is currently underway.
The betting news adds to what has already been a busy month for the USFL, which has just completed a successful inaugural draft in Birmingham.
The USFL will play its inaugural game on April 16 at 7:30 p.m. Eastern (6:30 p.m. Central) at Protection Stadium in Birmingham. The primetime game will feature the New Jersey Generals against the Birmingham Stallions and will be televised live on NBC and FOX. This is the first game to air on two competitive broadcast networks at the same time since Super Bowl I aired on NBC and CBS in 1967.