Super Bowl Ranking: Rams-Bengals attracts over 112 million viewers

1. Super Bowl LVI between Rams and Bengals on Sunday attracted 112.3 million viewers for NBC. That’s far more than last year’s Chiefs-Buccaneers Super Bowl, which drew 96.4 million viewers for CBS.

It’s been the most-watched show for five years, since Super Bowl LI in 2017.

The halftime show averaged $103.4 million. Last year’s halftime show was watched by 96.7 million people.

While an increase isn’t all that shocking since last year’s Super Bowl took place in a pre-COVID-19 vaccine world, a 14 million increase is significant.

A huge reason for the rise in ratings is streaming. No less than 11.2 million people watched the game via streaming. That’s a major increase from a year ago, when 5.7 million people streamed the Super Bowl.

Here’s how the number of streams has grown over the years:

2022: 11.2 million
2021: 5.7 million
2020: 3.4 million
2019: 2.6 million
2018: 2 million
2017: 1.7 million
2016: 1.4 million
2015: 975,000
2014: 531,000

Of course, this is related to cord cutting.

Since 2014, more than 50 million people have cut the cord with cable or satellite. Obviously, the rate of cord-cutting will increase over the next decade.

The interesting thing about sports fans who are increasingly turning to streaming is the lag that takes its toll on you if you watch the game while following on social media.

I’m not smart enough to know if this issue will ever be fixed, but if it is, it will make even more sports fans cut the cord.

2. Just an absolutely wonderful moment here between Matthew Stafford and his kids right after Super Bowl LVI.

3. Hello Soccer was in Los Angeles doing gigs at 4 a.m. local time all last week and Monday. Today he was back live at 7 a.m. in New York. So Kyle Brandt must have been a little delusional with the lack of sleep and the time changes because he accidentally let an F-bomb fly through the air and it was awesome.

4. Here we have a rare example where Twitter is a good thing.

5. Yes please.

6. Recent IS Media Podcast guests include Boomer Esiason, Bryan Curtis, Roman Reigns, Joe Buck and Jim Nantz. Discover the episodes now and subscribe to the podcast. You can listen to the podcast below or download it at Apple, Spotify and embroiderer.

7. RANDOM VIDEO OF THE DAY: On this date in 1996, Cosmo Kramer experienced a low water problem.

Make sure you catch up on previous editions of Traina Thoughts and check out the Sports Illustrated Media Podcast hosted by Jimmy Traina on Apple, Spotify Where embroiderer. You can also follow Jimmy on Twitter and instagram.

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